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The Art Fair Report 2026 by First Thursday

Thank you for participating in the second edition of the Art Fair Report by First Thursday.
Last year, we launched this report to capture and share the candid views of gallerists and dealers on fair participation. That research was picked up by ARTnews, ArtTactic, Observer and others, and kickstarted an industry-wide conversation around the return on investment galleries receive from fair participation.
This second edition widens the scope of the survey and adds longer-form interviews with fair organisers, dealers and other market participants, for a fuller picture of what taking part in fairs really involves today.
All responses are fully anonymous, and no identifiable details will be shared. The survey takes approximately 5 minutes to complete, and we'll enter submissions into a draw for a $250 Selfridges gift card.